Info

  • Category :Web Development
  • Date :25 June, 2023
  • Client :Dr Oruche
  • Industry :Product and Service Recommendations
  • Website : chetazglobal.org.ng
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Project Brief:

Chetaz Global is an innovative platform that carefully selects and recommends products and services to its subscribers, helping them make informed purchasing decisions. The platform aims to connect users with high-quality products and services, ranging from technology gadgets to lifestyle items, ensuring they receive the best value. Chetaz Global required a modern, user-friendly website to effectively showcase their curated selections and provide a seamless experience for their subscribers. Their previous website lacked the functionality and visual appeal needed to engage users and support their growing subscriber base.

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Step 01

Objectives

The primary objectives for the new website were:

  1. Modern and Attractive Design: Develop a clean, visually appealing, and user-friendly design that reflects the platform’s focus on quality and trust.
  2. Responsive Layout: Ensure the website is fully responsive, providing an optimal viewing experience across all devices.
  3. Enhanced Functionality: Integrate features that improve user engagement, facilitate product recommendations, and encourage subscriptions.
  4. SEO Optimization: Implement SEO best practices to improve search engine visibility and attract more subscribers.
  5. Content Management: Provide an easy-to-use content management system for Chetaz Global to update and manage product recommendations independently.

Challenges

  1. User Experience: Designing an intuitive navigation structure that caters to a diverse audience, including tech-savvy users and casual shoppers.
  2. Integration: Seamlessly incorporating various product and service categories into a cohesive and navigable format.
  3. SEO: Improving search engine rankings while maintaining an informative and engaging site layout.
  4. Subscriber Engagement: Ensuring easy access to product recommendations and encouraging user subscriptions.
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  1. Key Features

    1. Product Recommendation Sections: Curated sections highlighting top products and services with detailed descriptions and links.
    2. Subscription Platform: Easy-to-use subscription forms to capture and manage user subscriptions.
    3. Blog Section: Regular updates and articles providing insights, reviews, and tips on various products and services.
    4. SEO Tools: Built-in tools and plugins to continuously monitor and improve SEO performance.
    5. Social Media Integration: Seamless integration with social media platforms to promote content and engage with the audience.

Step 02

Find Solution & Solve it

Furtex ICT Solutions approached the project with a comprehensive strategy:

  1. Discovery Phase: Conducted detailed meetings with Chetaz Global to understand their business model, target audience, and specific requirements.
  2. Design and Development:
    • UI/UX Design: Created a modern, attractive design with a focus on user engagement and accessibility. Ensured a consistent brand identity throughout the site.
    • Responsive Design: Used a mobile-first approach to ensure the website performs well on all devices.
    • Functionality Integration: Added product recommendation sections, subscription forms, and a blog to provide valuable insights and encourage user interaction.
  3. SEO Optimization:
    • Keyword Research: Identified key search terms relevant to Chetaz Global’s product and service categories.
    • On-page SEO: Implemented SEO best practices, including meta tags, alt texts, and optimized content.
  4. Content Management System (CMS): Implemented a WordPress CMS, allowing easy updates to product recommendations, blog posts, and subscriber content.
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Step 03

Finally Get the Result

Results

The new Chetaz Global website launched successfully, achieving the following:

  1. Enhanced User Experience: Positive feedback from users regarding the intuitive navigation and visually appealing design.
  2. Increased Engagement: Higher interaction rates with product recommendation sections and subscription forms.
  3. Improved SEO Performance: Noticeable improvement in search engine rankings and organic traffic.
  4. Increased Subscriptions: A significant rise in the number of subscribers, enhancing the platform’s reach and influence.
  5. Client Independence: Chetaz Global staff now manage content updates efficiently, reducing the need for external support.

Client Testimonial

“Furtex ICT Solutions has transformed our online presence with a website that not only looks fantastic but also effectively showcases our carefully curated product recommendations. The increase in user engagement and subscriptions is a testament to their excellent work. We highly recommend their services.” – Founder, Chetaz Global

Conclusion

The collaboration between Chetaz Global and Furtex ICT Solutions resulted in a modern, functional, and engaging website that significantly enhanced the platform’s online presence. The strategic approach, combined with technical expertise, ensured that the new website met all objectives and provided a solid foundation for future growth and subscriber engagement.

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