Info
- Category :Web Development
- Date :25 June, 2018
- Client :Kevin Ugorji
- Industry: Non-Profit Organization (Religious, Charitable, and Missionary)
Project Brief:
IJ KL Services is a non-profit organization dedicated to religious, charitable, and missionary work. Their mission is to provide spiritual guidance, charitable assistance, and support for missionary activities around the world. IJ KL Services required a modern website to effectively communicate their mission, attract volunteers and donors, and provide resources to their community. Their previous website was outdated, not user-friendly, and failed to convey the impact of their work.
Step 01
Gather all information
Objectives
The primary objectives for the new website were:
- Modern and Inspirational Design: Develop a clean, welcoming, and visually appealing design that reflects the organization’s values and mission.
- Responsive Layout: Ensure the website is fully responsive, providing an optimal viewing experience across all devices.
- Enhanced Functionality: Integrate features that improve user engagement, facilitate donations, and provide easy access to resources.
- SEO Optimization: Implement SEO best practices to improve search engine visibility and reach a wider audience.
- Content Management: Provide an easy-to-use content management system for IJ KL Services to update and manage content independently.
Challenges
- User Experience: Designing an intuitive navigation structure that caters to a diverse audience, including volunteers, donors, and beneficiaries.
- Integration: Incorporating various resources and service offerings into a cohesive and navigable format.
- SEO: Improving search engine rankings while maintaining an informative and engaging site layout.
- Donation and Volunteer Sign-Up: Ensuring secure and straightforward processes for online donations and volunteer sign-ups.
Key Features
- Donation Platform: Secure and user-friendly donation forms with options for one-time or recurring donations.
- Volunteer Sign-Up: Simple and effective forms to capture volunteer interest and contact details.
- Event Calendar: An interactive calendar showcasing upcoming events, missions, and community activities.
- Resource Library: A comprehensive library of resources, including articles, guides, and downloadable content.
- SEO Tools: Built-in tools and plugins to continuously monitor and improve SEO performance.
Step 02
Find Solution & Solve it
Furtex ICT Solutions approached the project with a comprehensive strategy:
- Discovery Phase: Conducted detailed meetings with IJ KL Services to understand their mission, target audience, and specific requirements.
- Design and Development:
- UI/UX Design: Created a modern, inspirational design with a focus on user engagement and accessibility. Ensured a consistent brand identity throughout the site.
- Responsive Design: Used a mobile-first approach to ensure the website performs well on all devices.
- Functionality Integration: Added donation forms, volunteer sign-up forms, event calendars, and a resource library to facilitate user engagement.
- SEO Optimization:
- Keyword Research: Identified key search terms relevant to IJ KL Services’ mission and activities.
- On-page SEO: Implemented SEO best practices, including meta tags, alt texts, and optimized content.
- Content Management System (CMS): Implemented a WordPress CMS, allowing easy updates to text, images, and event postings.
Step 03
Finally Get the Result
The new IJ KL Services website launched successfully, achieving the following:
- Enhanced User Experience: Positive feedback from users regarding the intuitive navigation and welcoming design.
- Increased Engagement: Higher interaction rates with donation and volunteer sign-up forms.
- Improved SEO Performance: Noticeable improvement in search engine rankings and organic traffic.
- Increased Donations and Volunteers: A significant rise in online donations and volunteer registrations.
- Client Independence: IJ KL Services staff now manage content updates efficiently, reducing the need for external support.
Client Testimonial
“Furtex ICT Solutions truly understood our mission and created a website that not only looks beautiful but also serves as a powerful tool for our outreach and fundraising efforts. We’ve seen a significant increase in donations and volunteer sign-ups since the launch. Their support and expertise have been invaluable.” – Executive Director, IJ KL Services
Conclusion
The collaboration between IJ KL Services and Furtex ICT Solutions resulted in a modern, functional, and inspiring website that significantly enhanced the non-profit’s online presence. The strategic approach, combined with technical expertise, ensured that the new website met all objectives and provided a solid foundation for future growth and outreach.